Democrats spend the upper dollar to “find the next Joe Rogan” on the left after the 2024 election defeat, according to a new report posted on Tuesday.
Liberal strategists are pressing the party’s megadonors to spend tens of dollars to develop “an army of online influential influential that are inclined to the left” to help the party “compete culturally” with President Donald Trump, according to New York Times.
“The quiet effort is a daring skeptic, they could say desperate-laying that Democrats can buy more online cultural relevance, despite the fact that the downtown stones that are in the right like the podcast of Mr. Rogan were not built by political donors and did not increase during the night,” the Times reported.
According to the report, a group of liberal operators gathered in Washington after the election and decided to submit a non -profit media company called and the media, or to “achieve narrative domain”, to provide financial support to social media influencers.
The company aims to raise $ 45 million over the next four years and has already raised $ 7 million, according to the report. His business plan, shared with The Times, says the company will directly fund the influential and help produce their content. They will make an agency of creators and will deal with “four emblematic creators”.
Another effort in the works is called Project Bullhorn, which will also gather donations to support creators of liberal content. The project, which aims to raise $ 35 million in the first year, was launched to donors at a meeting this month, where Senator Cory Booker, DN.J., attended.
Other projects that seek significant donor funding include Channel Zero, a company that will provide administrative support for influencers with great follow -ups and Double Tap Democracy, which will collaborate with 2,000 apolitical influential with smaller follow -ups, reported The Times.
The report comes when the Democrats face a messaging and identity crisis after the election, with the polls showing the party’s favability to register for lows this year. According to a National Fox News Survey in April, the Democratic Party’s favability qualification dropped to 41%.
Trump dominated the podcast scene during the 2024 campaign, reaching millions of listeners in his interviews with popular influencers and comics such as Joe Rogan, Andrew Schulz and Theo Von.
Some media outlets have reported that their online presence was essential to win the election, especially for younger male voters, who supported Trump at 53%, compared to 45%of the former Vice President Kamala Harris, according to a Fox News voter survey last November.
Last November, Rogan mocked the Democrats to ask for a new version of him to help his party.
“This is something that continues to come as:” We need our own Joe Rogan “, no? But they had me, I was by his side!” Rogan told his podcast on November 26.
Democrats’ influencer strategy was criticized on Wednesday by Fox News “The Five” Harold Ford ..
“Democrats, you can go out for money from donors by saying that we will create. This is not an Ai machine,” he told “The Five.” “You have to find out people who really know what people talk about, who know the feelings of the people and do not judge them because a year ago they said something that drowned you.
“Or an hour ago, he said something that drowned you. You sit and listen to the people. That’s why Joe Rogan is such a powerful and powerful figure … and why Donald Trump has also been so successful.”
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