The Federal Commerce Commission could mean that the omnicom and interpublic advertising giants of suppressing ads on websites about their political opinions as a condition to approve their pending merger.
The FTC, led by Trump Trump President Andrew Ferguson, is considering imposing the decree of consent as it makes a wider effort to investigate and stop the boycotts collusive ads that are unfairly aimed at conservative media.
Omnicom, based in New York City, was among the companies convened by the President of the House Judicial Committee, Jim Jordan (R-OHIO), for his participation with the Global Alliance for Media Response, an advertising cartel that he allegedly tried to shy away from sales and platforms, including office.
Jordan launched an research on omnicom after the merger was first announced last December.
The FTC is currently reviewing an agreement of the entire level of $ 13.25 million between the two advertising giants.
If approved, combined entities would form the world’s largest bulletin agency, with an annual income of $ 25 billion.
The terms of the merger agreement are still under review and they have not been completed yet, Reuters reported on Thursday, citing a familiar source with the matter.
FTC representatives, omnicom and interpublic did not immediately return the publication’s comment request.
The transfer of the FTC points to a much more politicized environment for the agencies we have ever seen before, at least in the United States, “wrote the analyst Brian Wieser in an update of the Midyear Tuesday industry that was cited by the New York Times, who first reported on the proposed consent decree.
Fergson said that any boycott organized by advertisers can be illegal because they involve coordinated refusions for business, which can restrict competition.
Earlier this week, the FTC requested documents from the major notice agencies, including OMONICON, Interpublic, WPP, Teeth, Havas and Publicis, as part of a wide review as to whether companies had violated the anti -timonopoly law by participating in boycotts against certain communication points.
The FTC is also aimed at calling vigilantes such as Media Matters and Ad Fontes Media in research, and in May requested documents on its relationship with a dozen companies, the Wall Street Journal informed.
The probe partly focuses on how companies dealt with Elon Musk’s, who suffered a massive exodus of advertisers after the Mogul bought the social media company, which was formerly known as Twitter in 2022 and released their content moderation practices.
The agency’s letter to the media’s affairs requested “all the documents that the media produced or received in discovery in any litigation between media issues and X Corp. related to the boycotts of the advertisers since 2023”.
Last year, Musk filed a wide antimonopoly demand against the World Federation of Announcers and its involved Garm Initiative, which closed its doors after the presentation of the lawsuit.
The director general of X, Linda Yaccarino, told the publication at that time that the entire online advertising ecosystem was “broken” as a result of the alleged boycotts.
“We were victimized by a small group of people who pressed their authority or their ability to monopolize what is monetized,” said Yaccarino.
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